What we believe

Vision and mission

A human-centered vision.
Knowledge that opens horizons.

A vision that guides us, a mission that shapes our path, and values that give our research purpose.

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An open book and blue glass forms symbolizing knowledge beside the Awareness logo
Wider horizons for knowledgeAwareness · Research and Development
Research is the foundation of knowledgePeople are its purpose

Our guiding compass

A wider vision. A mission close to people.

Vision · Mission · Values
01 / Vision

People at the heart of our vision.

Building an integrated humane, civilized vision for the human being in the twenty-first century, which seeks life in the best possible ways and raises the importance of basic values and principles among human beings.

02 / Mission

Many paths to knowledge.

The Foundation aspires to pay attention to the various types of outputs appropriate to the topics and targets, which can be achieved in various forms such as: research, books, studies, periodical and non-periodical bulletins, strategic reports, documents, blogs, statistical data, and specialized encyclopedias, as well as various arts such as films and dramatic episodes. The Foundation can also express its objectives through conferences, seminars, open discussion panels, and exhibitions, and transform all of that. Visual and audio materials to facilitate information for the recipient.

03 / Values

Values that give knowledge meaning.

The institution publishes facts, monitors events, respects specialization, addresses issues objectively, takes into account intellectual diversity and natural difference, and elevates human value.

ObjectivityRespect for expertiseIntellectual diversityHuman dignity